At first, Biba was a small fashion boutique, selling Art Nouveau decor and Rock and Roll decadence. Opened in Abingdon Road in Kensington in September 1964, when their second shop opened in 1965 on Kensington Church Street the first mail order catalogues were distributed, creating a new and unique shopping experience from home. This also meant that customers did not have to travel to London to purchase from them.
|The first Biba store minutes before it opened.|
|A collection of the different Biba logos for different departments|
Tin Tin Collectables at Alfies - who deal in vintage clothing and costume accessories - have a wonderful collection of PR catalogue photographs from Biba in the 1960s. These photos show a mother and daughter scene: each image showcasing a woman in an elegant and very Art Nouveau outfit, with a young girl in a matching version. Leslie Verrinder from Tin Tin is lucky enough to have eight of these pages, where most collectors only manage to purchase six. Leslie's Biba collection is available to view and purchase at Alfies.
|A picture from the Biba Fashion Catalogues.|
|A matching mother/daughter outfit catalogue photo|
|Fantastic examples of Biba fashion|
|Vintage Biba clothing|